Selling more to the same consumers, receiving referrals and having revenue predictability are advantages of customer loyalty Customer loyalty consists of retaining the conquered customers, who continue to buy your products or services thanks to the positive experiences they had with your company. For that, a set of satisfactory interactions is necessary, which will develop a […]

A brief guide on how to successfully sell a business or business unit. Selling a company is not easy … To understand how to sell a company (technically a sale of a company or branch of a company) it is important to understand that it is a complex and articulated process, where the multiplicity of situations does not allow to […]

CRM software can help a lot in managing your company, but you also need to implement a CRM culture. Those who are entrepreneurs and need to be aware of all the activities of their company have a very busy work routine and full of commitments. For some time now, information technology and the internet have proved […]

Do you know what cross-selling and up-selling is?  A great opportunity to fully exploit your customer’s purchasing potential. Much is said about how a sales team could make an up-selling strategy to increase sales and make the customer buy more. Salespeople hear this in sales courses, in books, and they wonder how they could create a strategy for their customers to pay a little […]

A culture of results is imperative in any company that dreams of taking the high ground. In sales, then, culture is an essential part of a team’s differential. The nature of every salesperson is guided by ambition and meritocracy and the culture of your team must represent this basis. Understanding that everyone is there to make money is necessary, […]